Twitter, Instagram and Snapchat are all great ways to build a community for your business and send traffic to your website. But there’s one social platform that has become every business owner and blogger’s best friend – Pinterest.
This channel is not only a great way to truly utilise your visual branding, but it’s also one of the top tools for driving traffic back to your website. If you implement some simple strategies, you can see huge results in just a short space of time in terms of the growth of your community, your website traffic, your email list numbers and your income too.
But don’t worry – there’s no secret that you have to unlock to make all these things happen. There are just a few steps you need to follow to see how Pinterest can be a game changer for your business.
1 | Create Pin-Worthy Graphics
If you pay attention online, you’ll know what pin-worthy means. It’s all about catching a browser’s attention. You want your images to stand out, make an impact and get people to want to know more about you.
There are a few things that factor into creating these graphics. The first is high quality photography. If your photos are high quality, they’ll make a huge difference in growing your visibility on Pinterest, but also in terms of the overall growth of your business too. The online world is continuing to head in a very visual direction, so it’s more important than ever to nail your visual branding.
Take your own photos if you can, as these will help you become consistent, plus it’ll add more personality and uniqueness to your brand. But if you don’t have the skills or resources to do this, then outsource. It’s definitely worth hiring a photographer that can create these styled, high quality images for you.
Another option is to use stock photos, but you’ve just got to make sure you create some sort of theme and use images that fit your brand. You don’t want to use a minimalistic photo one week and switch to one full of colour the next. This will just confuse your audience as to what your brand is all about. Take the time to find the right stock photos that are of a high quality.
What will also get you more results is to include text in your image. Whether you’re promoting a blog post, a product or your services, adding text in your graphic is a great way to tell a Pinterest user what they can expect to find, just with one glance. Most people don’t read a pin description, so why not tell them through the actual image instead?
Finally, remember to use vertical images. These will help you stand out and really get the attention of whoever is browsing.
2 | Pin Frequently and Consistently
Like most other online platforms, consistency and frequency are two keys to business success, and this is the same for Pinterest. You wouldn’t post one photo to Instagram and then disappear for a week – and you wouldn’t do that for Pinterest either. It’s more beneficial to pin a small number of pins each day, rather than pinning a huge amount one day and disappearing. Ideally, you want to be pinning between 50-100 pins per day, and this is easier than you think. You don’t even need thirty minutes.
Pinterest favours regular users. If you use this platform every day, it’s more likely to show your pins to other users, which means more people are visiting your website and potentially turning into future clients.
3 | Audit Away
The first thing you want to do (if you haven’t done so already) is set yourself up with a business account – this can easily be done from your personal account. Then you want to set yourself up for rich pins. And just as you analyse other aspects of your business, you want to keep an eye on your Pinterest analytics too. You want to know what your audience is most interested in so you can create boards that are attractive and relevant to them. Just as your blog is all about what your target audience wants to see, it’s the same for Pinterest too.
4 | Join Group Boards
I can definitely vouch for these. The most popular post on my blog has had most of its shares from Pinterest and that’s come from group boards on Pinterest. One of your pins can go viral whenever, because it’s always being shared.
Gaining that initial visibility on Pinterest to give your business a boost comes from joining group boards. The best thing to do is head to pingroupie.com. This is full of group boards in so many different industries – all you have to do is search within yours.
5 | Promote Your Pinterest Presence
Whether it’s on your blog or through your other social accounts, there’s no harm in promoting your Pinterest account. You can feature it in your social channel links or pop it in your sidebar with the text “see what I’ve been pinning”. You can even start your own group board. That way you’re letting people know you’re actually on Pinterest where people can follow you for even more inspiration.
Bonus Tip | Schedule Your Pins
Just like there are tools to schedule your tweets, there are tools that do this for Pinterest too. BoardBooster is one of the most popular ones out there. All you need to do is once a week for about fifteen minutes, add a few new pins to your BoardBooster buffer. Then throughout the week, the tool will send out all the pins that you added, which means it’s saving you time and keeping your account fresh and active too.
You might not believe it at this stage, but if you follow these steps, you’ll definitely see an increase in your Pinterest presence, and that will be a bigger accelerator for your business than you know.