Consistency is key to building a recognizable brand online.
Today, we’re going to focus on your branding on one specific social network: Twitter.
And by the time you’re done reading this post, you’ll know how to brand your Twitter profile in a way that makes you memorable to your target audience.
Let’s get started.
1. Use a profile image that includes your brand colors.
You can incorporate your brand colors into your profile picture by:
- Wearing a shirt that’s one of your main brand colors
- Standing in front a backdrop that matches your brand colors
- Wearing a plain shirt with a statement necklace that matches your brand
Keep in mind that you don’t have to look stuffy in your profile picture just because you use your Twitter account for business. Be genuine and present yourself in a way that attracts your target audience for the best results.
And make sure you use the same profile picture across all of your social networks. That way, you’re immediately recognizable to people who have seen you elsewhere online
2. Change your theme color to match your brand.
To do this, go to your profile page and click “Edit Profile.”
Then, you’ll have the option to change your settings under your profile image.
See that “Theme color” button? Click it, and pick a color for your Twitter profile. You can even type in a hex color code to make sure your profile matches your brand color exactly.
3. Create a custom header image.
If you’re a designer, you can create it in Illustrator. If you’re not, you can use a free graphic design tool like Canva.
Whatever method you decide on, make sure you put your brand colors in your header image. You may also want to consider adding the names of your other social media profiles or your logo/tagline to the image.
Ready to see an example of a branded Twitter profile?
Take a look at Melyssa Griffin of The Nectar Collective:
You can see that her header photo, profile picture, and theme color all match her brand, and you immediately get a feel for her business when you look at her profile.
Of course, branding isn’t completely about aesthetics. You’ll want to write an on-brand bio and tweet in a way that aligns with your brand too.
That wasn’t so bad now, was it?
You don’t need any special skills to brand your Twitter profile — just follow the simple steps in this post, and you’ll start getting noticed more by your target audience.